Ever notice that when a corporation features their logo on even the most clever viral or guerrilla marketing campaign, it just doesn't go viral? Memes have a way of favoring content that doesn't have a beneficiary. The public wants you to entertain them but they don't want you to profit from their enjoyment.
So the more attention and traffic you want, the more you're going to have to obscure any commercial sources.
Two of the smartest executions of this are:
1. http://whatdowewanttimetravelwhendowewantititsirrelevant.com ...
It's impossible to tell how anyone is benefitting from the publicity this photo got.
Even in the decryption, there's not commercial attribution (so far)
So then, for marketing purposes, how do you convert all that attention and traffic into sales at your site? That problem, we will deal with in the next blog post
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