The sweetest and highest profit margin new sales you'll ever get are client referrals. No, it's not repeat customers. They are going to come back regardless and you also have to figure in cost of customer service, support, and experience to make them come back. The sweetest profit you'll get comes from their friends. You didn't have to spend a penny getting their friends to buy. So how do you manufacture that phenomenon in Social Media like Facebook or Twitter or even Pinterest or Quora?
In real life, you can give your loyal customers a free glass of wine if they drag a friend to lunch with them. You can give them a free bottle of sun screen if they bring a friend that buys night time skin toner. They can physically drag a friend with them. Online, the most influence your customers can have over their friends is to send them a message that dissapears into their time line along with photos of a more fabulous friend's vacation photos.
So how do you create that peer pressure? Can you create enough peer pressure to cause a buying frenzy online? How? This is how: Pursuading Influencers to Referrer Their Friends using Social Media Marketing
Social media management solutions can help you manage outbound and incoming online interactions along with other small business marketing activities in a more efficient manner.
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