Twitter Parody Accounts are the New Sales Cold Calls: How To Use Mascot Marketing

I know. That was mean. 

But when you can get 5 million people to join up and register, you know that cold calls work. In fact, any sales person, even the salesmen at Apple Computer know that cold calls work.

If you're thinking that Apple doesn't do any cold calls. You're totally wrong mon frere. They call on government agencies and school districts out of the blue to sell integrated systems and server products.

Reaching out to people who never opted-out works.

But in the world of social media including Twitter and Facebook, how do you engage in cold-calls? how to reach out to people who are likely to be in your marketing demographic sweetspot without being flagged and taken down for spaucage?

You're going to need to be welcomed at the precise moment of contact. And what makes you more welcomed than being an uninvited guest bearing gifts (worth more than pain and suffering of the interruption). This should answer that one: How to Use Twitter Parody and Mascot Accounts for Marketing Apps, Games, Products, and Books

As a brilliant and under leveraged example, behold the UNIVERSE. He answers questions that we never directed at him. And people love how he intersepts them. Over 16,000 people prove that Twitter parody accounts work for marketing. Now, if only the universe was an iphone game or a plush animal doll-pillow or even a company mascot.