There are only 4 factors that make any product or marketing go viral.
In the case of a real virus, it's exactly the same.
1. The virus must first have the ability to replicate with low resistance.
In other words, there must be a system in place that accellerates replication. In PSY's case, there was Youtube and everyone's camera phone.
In the case of the iPhone, there was Steve Jobs making sure everyone could get one.
Is your product easy to get? How fast is your delivery? Are you hiding your product behind walls of NDAs and Non-Competes and Patents? What is your patent / copyright standing? PSY's video is copyright-free.
2. The virus must be extensible.
This one surprise people: The Viral Marketing Formula: The DNA of a Marketing Virus
All four factors are discussed in detail in the link above.
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