You know how hard it is to get one person to click on your links. You know how much it costs too. If you use Adwords, it's going to be about $1.50 per click. If you use Facebook, it'll be less but after getting all those people to click over from Facebook, you won't be able to get them to buy anything.
In either case, you're bleeding buyers to that enemy called "bounce."
One bounce and you've wasted your buck fifty.
So how do you get people who see your Ad, Tweet, Facebook Status Update, Google+ post, etc to click through?
Once they do, how do you get them to dig deeper instead of bouncing back to where they were?
You're going to have to do what editorial editors have been screaming about for millenia. You're going to have to change your headline writing style. But don't worry, it's really simple. You only need to delete one word from your headlines. Here's that word and why: How to Decrease Bounce Rate to eCommerce Stores and Blogs.
The secret is in being pragmatic so your reader feels like you're letting them be the judge. Nobody likes being preached to.
Such events sometimes reach the courts. In October 2010, an unfavorable tweet from an employee of the community group Hispanics United of Buffalo prompted support from her coworkers — and resulted in their termination for violating the company’s internal harassment policy. social media consultant
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