If you can't read Korean, which I'm betting you can't ... This is a brilliant execution of getting passerby to see your company name. It pulls from preexisting user behavior. Koreans are trained to look for metro signs like no other culture. By leveraging a preexisting visual trigger, this retail display does what viral videos (people love cute kittens and nostalgia like the back to the future flux capacitor date meme that's going around now) do in social media - it elicits a response.
