Protip: Rentals for Stands, Speakers, Lenses, Generators, Displays for Advertising Production

Have you noticed that your Youtube channel just isn't getting the same CTR it used to when you created your marketing channel? Well, every marketing and advertising channel is dying on the vine. Why?
The answer is simple. As web 2.0 matures, breakaway leaders are taking users away with them. So where a digital ad agency used to be able to drive millions of viral viewers your way a few years ago, Facebook, Instagram, and Snapchat is dominating all that traffic now.
But they didn't ruin the web. Trolls did.
Good nice people trusted their daily lives and locations to Twitter, Foursquare, Myspace, and more. Then the stalkers and trolls took over. So now, users are moving to more secure private spaces like Snapchat and Facebook.
So to reach them, you've not only got to pay the piper, you've got to step up your production value. That means investing in professional video production. That, in turn, means hiring professional cinematographers.

How Do I Hire a Professional Digital Ad Agency?

This is the time to take an intelligent leap of faith. When you hire a digital agency on your own, you have nothing but your own perspective to lean on. So this is what we recommend:
1. Hire a Film Production Rental Company.
2. Rent their Cameras, Set, Stands, Generators, Speakers and more.
3. Ask them to refer you to a Creative Agency that they LOVE.

Think about it. Who would know which creative digital agency is best than the people who've already worked with them?
When you do, you gain the advantage of knowing which agency is better than Accenture, Arri, Ogilvy, Omnicom, and all the rest.

Digital Transformation for B2B and SME legacy systems

Both B2B and B2C SME corporations are facing incredible competition from disruptive startups. Automating your marketing with Hootsuite or Tweetdeck is just not enough. Buying into programmatic advertising won't cut it either.
The basics include being able to build complex adwords PPC scripts and constantly evaluating your digital agency's performance. It's a lot of work.
But even if you do all that, there's a mountain of software automation you still need to do. All your back office automation needs to be pulled out of the 90's.
Your CRM system should be customized to eliminate all the general features that other industries might need. Project management needs to be fully automated so that you can enjoy full WLA. Work load automation makes time consuming decision making to simple rules you preprogram into your system.

What Advantages Does Digital Transformation Offer Me?

When you commit to fully automating your enterprise, you'll need an experienced Managed IT consulting firm. This is what they will do for you:

1. Identify The Most Time Consuming and Redundant Work Your Staff Does.

2. Notice and Establish Patterns in Decision Making to Set Up Automation Rules.

3. Match Redundant Roles and Responsibilities Enabling DeDuplication.

4. Automate Approvals and Estimating Using The Same Data A Supervisor Would.

5. Create Projections and Forecasts That People Just Don't Have Time to Do.

Basically, anything that humans do and decide by looking at data, an automated system can do instantly with zero human error. That's a big deal. Isn't it?

Guerrilla Marketing with Print Shop Partnerships

I spend a lot of time in Twitter. Twitter used to be great for Guerrilla Marketing. Fun sticky stories would spread like wild fire. People would retweet vigorously and often. Those days are long gone. Now, the state of Digital marketing has moved to Facebook and that's about it.

So, what do you do? The simplest solution is to created printed material. They way we used to in the old days. Partner with a Print Shop to create evergreen printed collateral.

The kind of printing that works best for long term impact and branding is surprisingly simple. Think in terms of usefulness. The internet is brimming with information so news like a newsletter won't give you much mileage at all. The collateral that sticks are deceptively simple.

What Kinds of Printed Literature Do People Keep On Their Desk?

1) Notepads with your logo and contact printed very small.

2) Reference cards like keyboard shortcuts or industry codes.

3) Paper calculators like time difference calculators and VAT amounts.

4) Excel or Office 365 Shortcuts for Administrators

5) Upcoming Industry Conference Schedules.

6) Coupons to professional offers

Try out a combination of these options to get a feel for the best CTR in your industry.