Timing A Press Release and Marketing Campaign Media Blitz: When's the Right Time?

Timing sure is everything. 

There are forces that make the slightest attempts go huge and the biggest attempts fade into obscurity if your timing is unfortunate.

Since this is the day after 9/11, it reminds me of a company that manufactured parachutes. They tried every form of marketing and sensational press release media blitzing. Ironically, after the tragedy of that day, where several of my personal friends were hurt, their sales skyrocketed.

On the other end of the spectrum, there were 3 clients we were working with to launch their revolutionary new travel and hotel bidding websites. They had invested millions of their personal money and lost everything. All the marketing they did went to nothing. Quick.

On a lighter note, we all know that Bagel shop on the corner. Their sales went off the carts about the same time when trans-fats were declared evil.

So, these huge factors being what they are, you've still got products and services to announce and market. How do you do it? When do you do it? You might be surprised to find that your sense of timing could be off: Timing A Press Release and Marketing Campaign Media Blitz: When's the Right Time?

How big could you go if your timing was perfect? And how do you make that happen?