Showing posts with label viral_marketing. Show all posts
Showing posts with label viral_marketing. Show all posts

Friday, August 10, 2012

The 4 Genes Required for Your Marketing App Product or Site to Go Viral and Meme 2/5

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Name one thing that every single viral meme has in common. 

Your first guess will be humor: Wrong.

Phelps smoking weed went viral, and the event itself was not intrinsically humorous.

You might say, "great video:" Wrong. 

The Evolution of Dance guy's video was just normal. 

The DNA of a Successful Viral Marketing Strategy is NOT What It Has, It's What It Lacks

So what does every single viral marketing ad or video have in common. This is not a trick question. But the answer is elusive because it's NOT something they all do, it's something they all DON'T.

None of them have any commercial messaging. Google: "Reddit $50 Cypher."

What this tells us about how a marketing strategy must be structured to go viral is ironic but empowering: The Viral Marketing Formula: The Most Common Mistakes You Make In Going Viral.

Thursday, August 9, 2012

Guerrilla Viral Marketing Strategies for Fashion Electronics Medical Mobile Entertainment and Consumer Industries

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Whether you're in the medical device business or fashion industry, if you're doing any marketing, the holy grail is to get massive PR and social media coverage for free. It's understandable. It's no fun spending all your profits on advertising and marketing so that you can spend all your profits again.

So what are the factors that determine if your marketing strategy, your youtube video, or your ad campaign will go viral? You'd be surprised how similar making your guerrilla marketing go viral is to a real world virus and where the one single difference is between the two: Guerrilla Viral Marketing Strategies for Fashion Electronics Medical Mobile Entertainment and Consumer Industries

You might even be surprised to find that the reason your campaign is not going viral is because you're making more complicated than it really is.

Dangerous Social Networking and Social Media Tips: