Never before in history has a company had to build out a media department to stay in business. Sure, if you reached the level of a public company, you have to build a IR department. You also have to have a PR department. And yes, you likely have a marketing department too. But in the end, all the communications you do with the public is through a media outlet like TV, Radio or Print.
Now, you must actually build out a TV, Radio, and Print department.
TV=Youtube
Radio=Podcast
Print=Facebook, Google, Twitter
And you've got to own the outlets. Here's the How and the Why: Blog / Social Media Management Company REVEALS 3 Marketing Department Must Haves
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