The 4 PreRequisites of a Viral Marketing Campaign

I did google search for "viral marketing strategy."

What came up was a countless number of blog posts, videos, pds, and sites with even more generalizations.

But what's hard to find is anyone talking about making your product or company go viral. 

No.

This is not the same thing as making "marketing about your company or product" go viral. I'm talking about the iPhone Effect. In the past, during the epic Apple VS Samsung legal battle, Apple was quoted for gloating about not having to advertise -- at all. The iPhone went viral in an of itself. Apple didn't need a viral marketing campaign. How?

How do you engineer a viral marketing campaign? How do you make your company go viral without even advertising? What is the DNA of a Marketing Virus? This is it: The 4 PreRequisites of a Viral Marketing Campaign: How to go viral