Let's do the math here.
If you're using Google Adwords, you're using the Google budgeting tool and the traffic estimator. About 4 years ago, you could get the top spot in Google for most any keyword for under a dollar. Some keywords only cost pennies.
Now, it's a corporate budget world.
Big companies are spending $3 - $15 per click throught on Adwords. Small businesses just can't compete with that. Well, unless they use a different strategy.
It costs $9,000 per DAY to Advertise with Adwords for "iPhone"
Moving forward with the math, on average, it takes about 800 unique visitors to any ecommerce store to generate one sale. And that's for well optimized sites. So lets round up to 1000 uniques per sale for your site if it's a tiny bit less optimized than Amazon or Gilt.
At that rate, you've spent $3,000 on the LOW END to generate one sale.
And that's about how much the mega corporations are spending today. So how do you compete with that? It's all in the conversion strategy. See Advanced Google Adwords Lead Building Strategies.
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