The Elusive First Step in Launching Your Viral Marketing Campaign

Companies spend millions, no billions of dollars to try to duplicate the viral marketing effect. Small businesses invest thousands of dollars they can't afford hoping to go big. So what's the secret to making your guerrilla marketing go viral?

Here's the first step that everyone forgets: http://www.squidoo.com/dangerous-guerrilla-marketing-strategies

When you read it, you'll realize why it's so elusive.

Then, this discussion about the qualities your product needs to have in order to go viral will start to make a lot more strategic sense: Viral Marketing Formula.

These 4 DNA principles actually come from the real biotech world of virology and genetics. Your product must be engineered to go viral from the DNA up.