Guerrilla Marketing with Print Shop Partnerships

I spend a lot of time in Twitter. Twitter used to be great for Guerrilla Marketing. Fun sticky stories would spread like wild fire. People would retweet vigorously and often. Those days are long gone. Now, the state of Digital marketing has moved to Facebook and that's about it.

So, what do you do? The simplest solution is to created printed material. They way we used to in the old days. Partner with a Print Shop to create evergreen printed collateral.

The kind of printing that works best for long term impact and branding is surprisingly simple. Think in terms of usefulness. The internet is brimming with information so news like a newsletter won't give you much mileage at all. The collateral that sticks are deceptively simple.

What Kinds of Printed Literature Do People Keep On Their Desk?

1) Notepads with your logo and contact printed very small.

2) Reference cards like keyboard shortcuts or industry codes.

3) Paper calculators like time difference calculators and VAT amounts.

4) Excel or Office 365 Shortcuts for Administrators

5) Upcoming Industry Conference Schedules.

6) Coupons to professional offers

Try out a combination of these options to get a feel for the best CTR in your industry.

Marketing Manufacturing and B2B Companies in Korea

We got a great new question from one of our readers: Automation Machine. They are a website that serves as a B2B manufacturers' agent and distributor. That means they would distribute machine components for manufacturing and factories like press parts, pharmaceutical supplies, and other goods that are consumable.

So how do we help you if your business is like them?

Well, most important is building a target list.

Sure you can do search marketing and pay per click but that becomes extremely expensive if you're having to pay for a renewed relationship with the same person everytime they do a click.

So if you manufacture plastic parts, you need to build a list of procurement officers who buy plastics. Sound simple, right? It's not.

Even if you collect all their email addresses, what's their read or open rate? It's super low. So what do you do instead, instead of doing annoying advertising, start using remarketing. It reminds people of you until they need you. It works like a charm.

HeidelPrint Review: Korea Catalog and Magazine Book Printer

So I'm looking for a printing company in Korea.

I found http://www.colorprintingforum.com/print-community-general-printing-discussion/heidel-print-s-korea-8580.html about a company named HeidelPrint in Korea.

I know what Koreans do very good printing. The work is on par with Japan but it's much cheaper because the cost of labor is only about 10% more expensive than China today. Their website looks good. They have a great shipping calculator. I don't know how they get such low prices from UPS for their shipping.

Any ways, I love their website. They customer who has used them before seems to feel differently. I have never used Heidelprint Korea so I can't give you any more information than that.

All I can say is that if you find a good company in Korea, it's better than taking a quality risk on China and It's 100% cheaper than Japan.

Good luck.

Wanting Kinkos Color Copies and a Printing Company in Tokyo Shibuya Shinjuku Ropongi and Ueno?

I love Tokyo. I absolutely do. I don't exactly like the prices for the most basic of food or the shortest of cab rides but the rich creamy beer and amazing fried chicken make it all worth it.

If you need Japan Printing, this company also delivers!

OK. So there's one thing I don't like and it isn't worth the price. It's the true cost of getting color copies or printing done at Kinkos in Tokyo. From Ueno to Shinjuku, Ropongi, and Shibuya, nobody at any printing companies including the Kinko's speaks english ( see http://www.youtube.com/watch?v=0ByzCwe5Cis ).

This might not be a problem since you can do self serve printing but the problem is that when you've got a presentation or a high level HLM meeting in 30 minutes and you haven't even brushed your teeth or hair, it's a problem. The last thing you need is to pay premium rush retail prices for copying and printing while you do it yourself. Heaven forbid your DIY printer runs out of paper or toner.

This is why we recommend a native English speaking printing company when you're in Tokyo. Sure, you might live there and plan to continue doing so. But when it comes to technical terms like folding, saddle stitching, embossing, collating, are you really going to remember the Japanese words for these terms?

Here you go. Try us out for your catalogs, reports, copies, brochures, banners, and catalogs.

Regular Social Media Marketing Maintenance

to 

You might like classic cars. The ones with a carburetor. You might be good at working in it. But you're also smart enough to get the regular check up by a pro mechanic. 

You do the same for your teeth inspire of the fact that you brush at least once a week.

When's the last time you had a professional social media marketing person audit and consult on your marketing? Sure... You go to seminars and conferences that talk about marketing. But that's like going to a dental conference instead of your dentist.  If you need a referral, reach out to

https://plus.google.com/u/0/106042137427396162228/posts

And

https://twitter.com/mister_kleen

Are google SEO algorithm updates ruining your life?

Hi so why cant I paste anything Using the  lame ass blogger iPhone app?

Advanced Google SEO Strategy: Link Pyramid + Reverse SEO

The following is an email to a client. Our client asked why we were building links to other websites that mention her including our own blog that features her website. Shouldn't we ONLY link directly to her website? By Adwords Consultant London and NYC

Hello (Name Removed),

I totally understand your concern as we just recently started working together.

There are two issue at hand.

1. When we did a backlink test for s...ns. com we found a LARGE number of spam links.

4,780 to be exact.

You can check them yourself using backlinkwatch. com

Many of them are not only spam. Many of them are cloaked and malware sourced. I'll do a video on this. Nobody understands this part.

2. EVEN IF these spam links did NOT create any penalties for your website, we use our blog as a "control sample test."

What that means is that we do 300% MORE work than most people.

We promote your website.

We promote your blog post on our url.

We promote your Pinterest page.

THEN, we see what floats to the top first.

IF we do the SAME work to your website and to our blog post about you... AND to pinterest... then we can see which page Google prefers the most.

THEN... next step is to get your website as SIMILAR to the page that floated to the top. The more test pages, the faster one will float to the top.

IF... YOUR website DOES float to the top FIRST, then we wasted 2/3s of our energy.

So why would we risk wasting our own time? 

Simple... if we don't have new and clean (meaning zero links) urls to start with, we have no idea how fast your site will rank in google.

Think of the other two urls we are simultaneously promoting as pace cars in the Indy 500. If you've never heard of that term, think of the other pages as 

1. a Metronome

2. Storm Drains that funnel everything back to you anyways.

We have to have a sample to compare against. Just blindly throwing links at any url, even a brand new url with NO spam links will put us in a situation where we just have to tell you, "well, keep paying us until you're on page one of Google, and no, we have no idea when that will be."

At least with two other urls we are promoting, we can say, "Well, "your pinterest page landed on Google page one after only creating 5 links. So your home page should only need a few more weeks..."

3. Link Pyramid Building

PS... the more websites and urls that link to your site, the better. AND each url needs to be sub-linked to as well... So that's why we are also building links to the OTHER sites that talk about you... and NOT just your website.

Besides... your website already has 4,780 links... and that hasn't gotten you to page one of Google.

I'm totally happy to explain in further detail over the phone if you wish.

Let me know!