I wonder how much this trade show exhibit for Mission Hockey would have cost if they decided to produce it? It's one of those things you would want to house fully erected in a warehouse in the valley. You'd kids would love it. But I'm sure your prospects would be impressed too. Unless you're trying to portray a frugal and spartan brand image. Via http://www.youtube.com/watch?v=k_Tjxf10pBY
As an adult, when you go to your corporate trade shows in Las Vegas or Barcelona, you're attracted to other things. You're certainly attracted to glitter and pretty racing models but what really gets your attention is anything that actually communicates well. Ask youself how many trade show booths you have to pass before you find one that just makes sense instantly?
Sadly, if that booth isn't your company's then you've got a major communication problem. Give it shot. Try a real litmus test. See what your results tell you when you poll passers by that you paid hundreds of thousands of dollars to stand in front of.
As an adult, when you go to your corporate trade shows in Las Vegas or Barcelona, you're attracted to other things. You're certainly attracted to glitter and pretty racing models but what really gets your attention is anything that actually communicates well. Ask youself how many trade show booths you have to pass before you find one that just makes sense instantly?
Sadly, if that booth isn't your company's then you've got a major communication problem. Give it shot. Try a real litmus test. See what your results tell you when you poll passers by that you paid hundreds of thousands of dollars to stand in front of.
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