to see how social media marketing has changed in the last 3 years and how your business can use SNS, see what social media agencies have to say.
Wednesday, January 14, 2009
Levar Burton and Jimmy Fallon Explain Twitter
to see how social media marketing has changed in the last 3 years and how your business can use SNS, see what social media agencies have to say.
Tuesday, January 13, 2009
How to start your own Twitter competitor
1. you dont. It will cost too much.
BUT not for long... when ever a new convention in social media marketing runs away... the open source community feels compelled to democratize. When Digg got bigg, PliGG offered an open source code set that you could install and start your own Digg competitor. When Myspace got bigg... ElGG was launched.
pRETTY soon, There will be a Plitter. It will be open source.
But regardless, whether you socialize based on
people communicating a la myspace
people reacting to news a la digg
people rambling a la wordpress
people a la twitter
Pick a NICHE! Myspace did! One of the places it started was the auto enthusiasts and car clubs. Pick a niche! Then install the open source versions of the model you want to adopt. Finally make yourself respond to each and every post Gary Vaynerchuk style. Make your social medium your inverted inbox. Provide personalized value. Your users will return the value... PERSONALIZED.
The Digg Gang Effect Surges Into Twitter and Mahalo
You realise that all you need to do to get tons of diggs is make friends with other diggers by digging their under dugg posts? The smart ones would go ahead and digg your spammy blog posts back. Back in the no nofollow days... this was crucial for google love. Now, not so much.
While times have changed, the mob / gang / clan power concept is more effective than ever now. This is totally evident in social media marketing like Twitter and Mahalo. Jason Calacanis, the web genius gets a new user to his mahalo.com ever few minutes. HOW? He treats the people in Twitter very well.
He engages, respects, supports (never spams (which most ad agencies still dont get!)) and THEN incentivizes to come over to mahalo. (Jason recently offered M$5 to join and ask a question) He has a loyal following. You follow him. HE will be YOUR follower... notice that his following and follower numbers are almost identical? http://twitter.com/jasoncalacanis
Put in your hard time. Deliver value to your virtual community. They will support you when you need them. Heck, that's just good karma.
Best Twitter Data Visualization Tools 2008
mental note: http://flowingdata.com/2008/12/19/5-best-data-visualization-projects-of-the-year
Social media marketing agencies have adapted to the growing complexities of SNS sites. Which has the experience your industry needs?
Social media marketing agencies have adapted to the growing complexities of SNS sites. Which has the experience your industry needs?
Social Media Networks are NOT for Marketing
Lets keep this brief and bitter. If you try to use social media networks like facebook, twitter, etc for marketing, you WILL FAIL. Doing this is like trying to sell Amway or your religious beliefs as a dinner party guest!
http://www.beingpeterkim.com/2009/01/social-business.html Explains why advertising agencies fail to recognize the huge gap between online marketing and getting people to actually walk into a retail location based on what they saw online. The perfect example is the Burger King Sacrifice campaign. WORTHLESS.
Getting people to leave the clickable world, their comfortable house, into traffic, fighting for parking, paying cash money, and doing it all in reverse again ... you'd better offer something they can't get online... Ohm I dunno! A HUG MAYBE?!?!
To old media advertising execs: The new and greatest "barrier to entry," is now the "barrier to exit."
Monday, January 12, 2009
How to use Twitter Visualization like a marketing crystal ball
In my last post, I asked you to visualize what you could do with the knowledge of what a billion people are doing and where they are doing it. Then imagine you could get updates from these billions of people every fifteen minutes. What could you do with all of this data?
Well, Twitter already has all this data. It's getting to be as easy as just sending twitter a short sms text message from your cell phone.
I'm going to let my youtube take the Orwellian theme from here:
Well, Twitter already has all this data. It's getting to be as easy as just sending twitter a short sms text message from your cell phone.
I'm going to let my youtube take the Orwellian theme from here:
How to visualize Twitter for business forecasting. Twitter Visualization
First of all, If you don't have the big picture as to why Twitter is growing faster than Google ever did, It's because you may not understand the growing transparency in social media.
What happens when a billion people reveal where they are and what they are doing every 15 minutes from their cell phone by nothing more than sending their twitter account a text message?
Think of the implications.
Eh, No... just watch the video:
Visualizing Twitter Visualization
What happens when a billion people reveal where they are and what they are doing every 15 minutes from their cell phone by nothing more than sending their twitter account a text message?
Think of the implications.
Eh, No... just watch the video:
Visualizing Twitter Visualization
Sunday, January 11, 2009
How do Facebook Myspace and Youtube actually work?
I'd really like to think I can, But I'd be deluded if I really thought I could personally explain it better. This video is a must show for every corporate board room.
Saturday, January 10, 2009
Ted.com - Social Media Network for Science and Technology Intellectuals
Ted.com is my favorite example of a social media and social networking website. It is teeming with inspiring scientific, social, and technology video content. It makes you burst with ideas you want to share and discuss. What better place to do it than your own website? So ted.com allows all viewers to post RELEVANT profile information such as industry, speciality, experience, etc (unlike eduspaces).
But in the spirit of Ted.com, watch the video instead:
But in the spirit of Ted.com, watch the video instead:
ModelMayhem - A perfect case study for a social media network for models and actors
Modelmayhem.com is a perfect example of what a social media site / social networking site should do. It should be NECESSARY!...
MM does just that. It lets people in the creepiest lurkerest industry at arms distance while fostering communication and idea exchange. Here is my full video about Model Mayhem and what I needs to do from here...
Top New Social Networking Media Websites: Eduspaces.com
So just a few months ago, I sent a sms text to one of the original team members of Myspace. I asked him, "How many people does it take to where a social network will start blossoming on its own like myspace?"
His answer was simple yet profound, "1."
Eduspaces does exactly what I suspect 99% of new social media sites will do. They will build it. Then they will just hope that they will come.
My first impression of eduspaces.com is that there are many members... 19,000+ at this point. BUT upon registering, there were only two people online. AND on the home page, all we have are "latest shouts" that say,
"what is this , still looking""shout test""Testando plataforma"
Couple of other major flaws to eduspaces include the fact there there is no "1." Myspace had Tom. Every coffee shop needs a gregarious barista. Every bar needs an attractive bartender. Ever social network needs an anchor person.
Another issue I noticed is that the welcome page shown here tells me nothing. The welcome registration email tells me nothing. The ABOUT ME profile fields are generic. This is a site with members only. Atleast the jacket by the same name had content when worn!
Subscribe to:
Posts (Atom)