Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts

Saturday, August 11, 2012

How to Move Your Sales Department Into Twitter and Facebook: Social Media Cold Calls?

You may not realize it but every company has a sales department. Sure, some companies like Schwanns and Avon have an over sales department. Others like Apple also have a sales department. Sure, you never see them around so you think they don't sell. They do. They are selling to school districts, they are selling to cities, municipalities, governments, and even to other corporations as a total system package.

So how do these companies use social media? Do they use it to make what's known to us as a  "cold-call?"

THIS is how to Boost Your sales Using Twitter, Facebook, Social Media for Cold Calling(?)

Friday, August 10, 2012

Using Psychology On Your Prospective Customers to Get Maximum CTR ROI and Conversion

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I think it's funny that Google has billions and billions of dollars in cash. They do because most CEOs want try to create more sales by throwing more people at their website. You don't need more traffic. You need a finer strainer. 

What's easier to do, double your traffic or make your video, app, ad, or product twice as effective? Well, if you had asked Nokia, they would have picked throwing more bodies at the marketing conversion problem. Then Steve decided to make a phone that's, oh, about a zillion times better. Now you know what's really easier because its impossible to throw a zillion more people at your website or ad.

If you want to double and double again your CTR and sales conversion rates from half a percent to 2 percent, this is how you do it: The Marketing Psychology of Doubling Your CTR and Sales Conversion. Hint, it's what the most powerful men on earth did to get that powerful.

Social Media Management Company NYC LA SF REVEALS: Multiply Your Referral Sales

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The sweetest and highest profit margin new sales you'll ever get are client referrals. No, it's not repeat customers. They are going to come back regardless and you also have to figure in cost of customer service, support, and experience to make them come back. The sweetest profit you'll get comes from their friends. You didn't have to spend a penny getting their friends to buy. So how do you manufacture that phenomenon in Social Media like Facebook or Twitter or even Pinterest or Quora?

In real life, you can give your loyal customers a free glass of wine if they drag a friend to lunch with them. You can give them a free bottle of sun screen if they bring a friend that buys night time skin toner. They can physically drag a friend with them. Online, the most influence your customers can have over their friends is to send them a message that dissapears into their time line along with photos of a more fabulous friend's vacation photos.

So how do you create that peer pressure? Can you create enough peer pressure to cause a buying frenzy online? How? This is how: Pursuading Influencers to Referrer Their Friends using Social Media Marketing

Thursday, August 2, 2012

How Custom Tailored Physician Sales Databases and Prescriber Databases Can Boost ROI

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We all know the feeling of talking to someone who's just not having it. But every once in a while, we get to experience that person who won't leave you alone about it. Well, the difference is not you. The difference isn't timing either. It's them. 

This applies to medical device manufacturers and pharmaceutical companies as well. When you're selling, WHO you're selling to is the single biggest factor in reducing sales cycle time and vaulting up ROI. This is how to build a custom physician sales database and prescriber sales database.

You'll find, as we did, that using the most precise and accurate data as a launching pad for your sales force will drive client and prescriber acquisition rates faster than you counted on.

Dangerous Social Networking and Social Media Tips: