Regular Social Media Marketing Maintenance

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You might like classic cars. The ones with a carburetor. You might be good at working in it. But you're also smart enough to get the regular check up by a pro mechanic. 

You do the same for your teeth inspire of the fact that you brush at least once a week.

When's the last time you had a professional social media marketing person audit and consult on your marketing? Sure... You go to seminars and conferences that talk about marketing. But that's like going to a dental conference instead of your dentist.  If you need a referral, reach out to

https://plus.google.com/u/0/106042137427396162228/posts

And

https://twitter.com/mister_kleen

How to Get Power-Bloggers to Link to You Fast

We all know the concept of a side door. 

Everyone tries to get in through the front door of a club, a concert, an exhibit... and the only people who really get in without any hassle are the people who use the side door.

Well, with popular bloggers, it's the same situation.

Getting mentioned by a power blogger is a double benefit. First, you get instant exposure to their loyal readership of multiple thousands immediately. Second, since they get sooooo many inbound links, you'll immediately get shot up to the top of Google. But since everybody knows this everyone is going to try to reach them.

This is how most people try to get featured by a major blog:

The Front Door

1. They use the contact link on the blog website.

2. They try to tweet
at people like @xenijardin http://twitter.com/#!/xenijardin

3. They try to email these guys.

IF you're advanced, maybe you're a PR pro, you'll

4. ask for their content calendar
and you'll try to tie in your product or company to something relevant to them.

STOP.

Unless you're getting paid hourly by the government, don't do any of the above.

Everyone is using the above methods. As far as method #4, there are far fewer people who as savvy enough to ask for a content calendar so while the volume of your competition shrinks with this approach, all the others asking for a content calendar are dudes and girls who are seasoned PR pros who went to Columbia University for their journalism degree.

So if you use any of the above strategies, you're literally 

a. competing with a huge number of amateurs

b. smaller number of seasoned power pr vets.

And, worst of all, even if you do get scheduled for inclusion into a power blogger's blog like mashable or boingboing, it's going to be on THEIR time table. It's going to be when THEY want to mention you... NOT when you need the traffic for your seasonal sales push.

So, instead, use the side door.

The side door has 7 steps to get you into a power-blogger's blog in just a few hours. In fact, these steps are only used by industry insiders like Michael Arrington (sold his blog: techcrunch for $30 million dollars) and Jason Calacanis (sold his blog network for about $27 Million) and even Google itself. Basically, it's the difference between how a realtor looks at realestate vs Donald Trump. And the 7 steps specifically give you detailed instructions and steps to follow. 

After your first read, you'll immediately wonder why you didn't do this any sooner.

In fact... I'll give you one of the steps that didn't make the grade. This is a technique to get into major power blogs that wasn't even worth including in the 7 step list. But, it's much more effective and powerful than anything that most people ever do. Only the best of the best PR pros use this 8th strategy.

Even though only the best of the best PR pros use this 8th strategy, part of the reason this particular technique didn't make the list is because you may have already heard of it and because it's just not as effective as any of the other 7. 

Powerful Ways to Get Featured by a Power Blogger
(That Weren't Good Enough for the 7 Step Trade Secret List)

Every now and then, some brilliant and resourceful person looks at how laborious and tedious it is to try and get press. Then they decide to structure a simpler way of doing do.

Craig did this with the newspaper classifieds.

He simply decided to create a simple and instant way to post a classified. By the way, Craig makes about $20 million dollars a month. I know, totally unrelated factoid.

Pete Shankman and Jason Kintzer did the same thing to blogging that Craig did to classifieds. They created http://www.helpareporter.com/ and http://pitchengine.com , respectively.

Try them out. But...

But they are still not good enough to mention in our 7 Step Trade Secret Strategies to Get Featured by a Major Blogger.

Guerrilla Marketing and Social Media Marketing Strategies for Medical Beauty Tech Pharma and Health Care

If you go about using the same social media marketing tools you'll get the same results everyone else is getting.

While the "Russians" were going Kim Jung Il on all the most brilliant scientists in Poland, America had a different plan to build the first nuclear "deterrent." The Americans realized that while you needed a physics genius, a metalurgy genius, and a chemistry genius to work together in order to build a nuclear bomb, once you got them in the same room, they spoke totally different languages.

This is why the good old US of A pulled Oppenheimer. He was a PhD in all three.

Fantastic results come when you start at the DNA level and fuse together improbable core ingredients. Steve Jobs became Steve Jobs because he, according to himself, learned meditation in India for a year under a Guru and be cause he dropped acid. No wonder why the most successful people never graduated college. The source material for their psyche was different.

If you fuse different sets of tools together at the DNA level, now, you can get some disruptive results.

The same dynamic applies for a social media strategy. And this applies whether you're in the Medical Device Industry, whether you're in High Tech and Electronics or Software, whether you're a Hospital or a Pharmaceutical, or Beauty and Fashion. If you go about using the same social media marketing tools you'll get the same results everyone else is getting. If you fuse different sets of tools together at the DNA level, now, you can get some disruptive results.

But to do that, you're going to need an absolutely intimate understanding of each.

These are the tools you're going to need to get intimate with. And the potentially surprising facts about them that your competitors don't know to leverage:

 

More in depth: guerrilla marketing for fashion and see viral marketing for high tech medical and pharma

 

Email Productivity Strategy: How to Get 300% More Clients In 3 Months

via marketing and email productivity

I remember losing my job several years back when I was still an employee. It hurt. But, being resilient, I immediately sent out 100 resumes a day via craigslist. After 2 weeks of getting no response, I decided to take a peek at the desks of the HR directors who were putting out those ads. I wanted to get to know the persons I was submitting to.

No, I didn't stalk anybody.

I simply put up a Craigslist help wanted ad for a marketing director myself. I got 250 resumes on day one.

No wonder I wasn't getting any calls! By day 3 or 4, when I sent my resume in, I was under a mountainous heap of dudes competing for that marketing position. So, this is what I decided to do... And I still use this technique today to get hired by clients. They just can't lose me in their inbox:

Google Adsense Strategies: Is it right for you? Budget? CPC?

If you're using Google Adsense, you're probably using is incorrectly. 

No, I don't mean you're making a mistake in Adsense, I'm saying you're probably making a big mistake in advertising. There's a time and a place for Adsense, like everything else in the world. If you exceed that time and place, you're facing a world of diminishing returns. 

Sure, you might say that your returns have been the same since you started. But your CPC would have dropped from $2/click to $0.10/click and your traffic would have jumped 550% if you had taken the same period of time and instead, done this:

How I Vaulted My Traffic 14.5 Times In One Day

I've been uploading youtube videos on social media marketing and managment for the last few years. I started a brand new blog and applied my own strategies. Overnight, my traffic grew 14.5 times from precisely my target market demographic. Here's the putting:

https://picasaweb.google.com/lh/photo/cEbWka5j4SPDIlFAxjR7ysdbQIci_Y0s5Za5aN6...

Stop Trying to Engage. Social Media Conventional Wisdom Is Wrong. Here's Why

Engagement. How to engage with your public. Engage with your audience. Everyone seems to be chanting some variation of the above.

It's all wrong. Again, Conventional Wisdom is wrong. 

Conventional wisdom is wrong because it's like Facebook stock. When everybody says its a great investment, the fat is already sucked dry. 

You Will Always Be the Wolf.

To innovate you must stray far away from the herd. It's the 80/20 Rule. 80% of the fat goes to the 20% who are exceptions.

So in marketing, why shouldn't you engage?

Simple. In the end, you are always the worst sales person for your product. By engaging, you will always put the prospect on the defensive. No matter how little, they will still be on the defensive. Instead, get your customers to engage for you. Here's How: How To Persuade and Influence Your Customers to Refer You In Social Media.

Using Psychology On Your Prospective Customers to Get Maximum CTR ROI and Conversion

I think it's funny that Google has billions and billions of dollars in cash. They do because most CEOs want try to create more sales by throwing more people at their website. You don't need more traffic. You need a finer strainer. 

What's easier to do, double your traffic or make your video, app, ad, or product twice as effective? Well, if you had asked Nokia, they would have picked throwing more bodies at the marketing conversion problem. Then Steve decided to make a phone that's, oh, about a zillion times better. Now you know what's really easier because its impossible to throw a zillion more people at your website or ad.

If you want to double and double again your CTR and sales conversion rates from half a percent to 2 percent, this is how you do it: The Marketing Psychology of Doubling Your CTR and Sales Conversion. Hint, it's what the most powerful men on earth did to get that powerful.

Social Media Management Company NYC LA SF REVEALS: Multiply Your Referral Sales

The sweetest and highest profit margin new sales you'll ever get are client referrals. No, it's not repeat customers. They are going to come back regardless and you also have to figure in cost of customer service, support, and experience to make them come back. The sweetest profit you'll get comes from their friends. You didn't have to spend a penny getting their friends to buy. So how do you manufacture that phenomenon in Social Media like Facebook or Twitter or even Pinterest or Quora?

In real life, you can give your loyal customers a free glass of wine if they drag a friend to lunch with them. You can give them a free bottle of sun screen if they bring a friend that buys night time skin toner. They can physically drag a friend with them. Online, the most influence your customers can have over their friends is to send them a message that dissapears into their time line along with photos of a more fabulous friend's vacation photos.

So how do you create that peer pressure? Can you create enough peer pressure to cause a buying frenzy online? How? This is how: Pursuading Influencers to Referrer Their Friends using Social Media Marketing

The 4 Genes Required for Your Marketing App Product or Site to Go Viral and Meme 2/5

Name one thing that every single viral meme has in common. 

Your first guess will be humor: Wrong.

Phelps smoking weed went viral, and the event itself was not intrinsically humorous.

You might say, "great video:" Wrong. 

The Evolution of Dance guy's video was just normal. 

The DNA of a Successful Viral Marketing Strategy is NOT What It Has, It's What It Lacks

So what does every single viral marketing ad or video have in common. This is not a trick question. But the answer is elusive because it's NOT something they all do, it's something they all DON'T.

None of them have any commercial messaging. Google: "Reddit $50 Cypher."

What this tells us about how a marketing strategy must be structured to go viral is ironic but empowering: The Viral Marketing Formula: The Most Common Mistakes You Make In Going Viral.

#1 Reason Your Viral Marketing Strategies Fail: The Elusive Formula For Going Viral

You ever see poptart cat? Maybe you saw Andre the Giant Obey. If you didn't see either of these, you saw the history of dance. It was the very first viral music video on Youtube.

Every way you look, there's a meme happening here and there's another meme happening there. 

If a youtube video get 20,000,000 views, that means it circulated to atleast 100 times as many facebook twitter and pinterest. This equates to 2,000,000,000 impressions. What is that? is that 2 BILLION Impressions?!?!

What do you think it would cost you to launch a marketing campain that nets you 2 BILLION impressions? That's a branding dream come true. I'm sure you still remember the a half dozen memes from over 5 years ago. That's because the viral marketing effect branded that meme into your permanent consciousness.

So, how DO you replicate the going viral effect?

I mean, if geneticists can replicate different strains of viruses in vitro or petri, shouldn't you be able to make a virus in social media? Here's the Number 1 most glaringly obvious reason you haven't succeeded yet and how to actually go viral: The Elusive Viral Marketing Formula: Found.

Google SEO Advanced Backlink Building Strategies: How Major Marketing Firms Do It

While you're busy trying to "engage" with each and every single one of the people in the masses of clouds of thongs in facebook twitter quora pinterest and all sort of other social media, there are those who are just sipping mai-tais and raking in the sales because they are on page one of Google with SEO. 

Google is basically the "let your fingers do the walking" of the 2010's. 

So how did they do it? 

Can you beat their Google rank if you did exactly what they did? You see where I'm going with this. THEY can't even duplicate their own success. The rules change constantly. 

Sure. Internetification is a gold rush. Trouble is, you're staking your claim on quick sand. So how do you get to page one of Google? These are the core priniciples that Google will never stray from. Once you start thinking like Google, your SEO strategy becomes clear. But you'd be surprised how simple Google's Search Algorithm Philosophy really is: Google SEO: How Google's Algorithm Works and then see: How to Build High PR and Quality Backlinks that Google Loves -- Fast

Guerrilla Viral Marketing Strategies for Fashion Electronics Medical Mobile Entertainment and Consumer Industries

Whether you're in the medical device business or fashion industry, if you're doing any marketing, the holy grail is to get massive PR and social media coverage for free. It's understandable. It's no fun spending all your profits on advertising and marketing so that you can spend all your profits again.

So what are the factors that determine if your marketing strategy, your youtube video, or your ad campaign will go viral? You'd be surprised how similar making your guerrilla marketing go viral is to a real world virus and where the one single difference is between the two: Guerrilla Viral Marketing Strategies for Fashion Electronics Medical Mobile Entertainment and Consumer Industries

You might even be surprised to find that the reason your campaign is not going viral is because you're making more complicated than it really is.

Blog / Social Media Management Company REVEALS 3 Marketing Department Must Haves

Never before in history has a company had to build out a media department to stay in business. Sure, if you reached the level of a public company, you have to build a IR department. You also have to have a PR department. And yes, you likely have a marketing department too. But in the end, all the communications you do with the public is through a media outlet like TV, Radio or Print.

Now, you must actually build out a TV, Radio, and Print department. 

TV=Youtube

Radio=Podcast

Print=Facebook, Google, Twitter

And you've got to own the outlets. Here's the How and the Why: Blog / Social Media Management Company REVEALS 3 Marketing Department Must Haves

Music Marketing Strategies: 5 Professional Strategies for Making Money with Music

If your parents you're going to starve to death if you become a musician, they were wrong. What they should have told you is,

"you're going to starve to death if you become a musician who doesn't know how to market your music."

Most people don't know how. This is why there are very few Danny Elfmans. But now, you can be one of them. This is how they make a big living with Music: Music Marketing Strategies with Social Media

Social Media Networks are NOT for Marketing

Lets keep this brief and bitter. If you try to use social media networks like facebook, twitter, etc for marketing, you WILL FAIL. Doing this is like trying to sell Amway or your religious beliefs as a dinner party guest!

http://www.beingpeterkim.com/2009/01/social-business.html Explains why advertising agencies fail to recognize the huge gap between online marketing and getting people to actually walk into a retail location based on what they saw online. The perfect example is the Burger King Sacrifice campaign. WORTHLESS. 

Getting people to leave the clickable world, their comfortable house, into traffic, fighting for parking, paying cash money, and doing it all in reverse again ... you'd better offer something they can't get online... Ohm I dunno! A HUG MAYBE?!?!

To old media advertising execs: The new and greatest "barrier to entry," is now the "barrier to exit."