Blog / Social Media Management Company REVEALS 3 Marketing Department Must Haves

Never before in history has a company had to build out a media department to stay in business. Sure, if you reached the level of a public company, you have to build a IR department. You also have to have a PR department. And yes, you likely have a marketing department too. But in the end, all the communications you do with the public is through a media outlet like TV, Radio or Print.

Now, you must actually build out a TV, Radio, and Print department. 

TV=Youtube

Radio=Podcast

Print=Facebook, Google, Twitter

And you've got to own the outlets. Here's the How and the Why: Blog / Social Media Management Company REVEALS 3 Marketing Department Must Haves

Top Social Media Agency REVEALS: Twitter & Facebook Strategy: How Your Competitor Got 10,000 Followers in

In the good old days, the person with the biggest rollodex had the most business. Then it moved to email database size. Almost as soon as it did, email marketing became almost absolutely unproductive. Now, it's the size of your Facebook and Twitter reach as well as Google+ that determines how how much traffic your website gets. Then, based on how demographically targetted your follower base is, your conversion rate will either make your business prosper or ummm, not.

This is how that competitor of yours with over 10,000 facebook and twitter subscribers built his follower base: via Top Social Media Agencies.

You'll understand the relevance of the muffin image after you watch the video. =)

Social Media Networks are NOT for Marketing

Lets keep this brief and bitter. If you try to use social media networks like facebook, twitter, etc for marketing, you WILL FAIL. Doing this is like trying to sell Amway or your religious beliefs as a dinner party guest!

http://www.beingpeterkim.com/2009/01/social-business.html Explains why advertising agencies fail to recognize the huge gap between online marketing and getting people to actually walk into a retail location based on what they saw online. The perfect example is the Burger King Sacrifice campaign. WORTHLESS. 

Getting people to leave the clickable world, their comfortable house, into traffic, fighting for parking, paying cash money, and doing it all in reverse again ... you'd better offer something they can't get online... Ohm I dunno! A HUG MAYBE?!?!

To old media advertising execs: The new and greatest "barrier to entry," is now the "barrier to exit."

Social Media Networking for the OCD lifestyle

I'm pretty sure a caption is not necessary for this.

How do Facebook Myspace and Youtube actually work?

I'd really like to think I can, But I'd be deluded if I really thought I could personally explain it better. This video is a must show for every corporate board room.

People STILL dont understand social media and social networks!

Ted.com - Social Media Network for Science and Technology Intellectuals

Ted.com is my favorite example of a social media and social networking website. It is teeming with inspiring scientific, social, and technology video content. It makes you burst with ideas you want to share and discuss. What better place to do it than your own website? So ted.com allows all viewers to post RELEVANT profile information such as industry, speciality, experience, etc (unlike eduspaces).

But in the spirit of Ted.com, watch the video instead:

ModelMayhem - A perfect case study for a social media network for models and actors

Modelmayhem.com is a perfect example of what a social media site / social networking site should do. It should be NECESSARY!...

MM does just that. It lets people in the creepiest lurkerest industry at arms distance while fostering communication and idea exchange. Here is my full video about Model Mayhem and what I needs to do from here...

Video: ModelMayhem.com Social Media Network for Models, Actors, and Photographers