The following is an email to a client. Our client asked why we were building links to other websites that mention her including our own blog that features her website. Shouldn't we ONLY link directly to her website? By Adwords Consultant London and NYC
Hello (Name Removed),
I totally understand your concern as we just recently started working together.
There are two issue at hand.
1. When we did a backlink test for s...ns. com we found a LARGE number of spam links.
4,780 to be exact.
You can check them yourself using backlinkwatch. com
Many of them are not only spam. Many of them are cloaked and malware sourced. I'll do a video on this. Nobody understands this part.
2. EVEN IF these spam links did NOT create any penalties for your website, we use our blog as a "control sample test."
What that means is that we do 300% MORE work than most people.
We promote your website.
We promote your blog post on our url.
We promote your Pinterest page.
THEN, we see what floats to the top first.
IF we do the SAME work to your website and to our blog post about you... AND to pinterest... then we can see which page Google prefers the most.
THEN... next step is to get your website as SIMILAR to the page that floated to the top. The more test pages, the faster one will float to the top.
IF... YOUR website DOES float to the top FIRST, then we wasted 2/3s of our energy.
So why would we risk wasting our own time?
Simple... if we don't have new and clean (meaning zero links) urls to start with, we have no idea how fast your site will rank in google.
Think of the other two urls we are simultaneously promoting as pace cars in the Indy 500. If you've never heard of that term, think of the other pages as
1. a Metronome
2. Storm Drains that funnel everything back to you anyways.
We have to have a sample to compare against. Just blindly throwing links at any url, even a brand new url with NO spam links will put us in a situation where we just have to tell you, "well, keep paying us until you're on page one of Google, and no, we have no idea when that will be."
At least with two other urls we are promoting, we can say, "Well, "your pinterest page landed on Google page one after only creating 5 links. So your home page should only need a few more weeks..."
3. Link Pyramid Building
PS... the more websites and urls that link to your site, the better. AND each url needs to be sub-linked to as well... So that's why we are also building links to the OTHER sites that talk about you... and NOT just your website.
Besides... your website already has 4,780 links... and that hasn't gotten you to page one of Google.
I'm totally happy to explain in further detail over the phone if you wish.
Let me know!
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