Guerrilla Marketing with Print Shop Partnerships

I spend a lot of time in Twitter. Twitter used to be great for Guerrilla Marketing. Fun sticky stories would spread like wild fire. People would retweet vigorously and often. Those days are long gone. Now, the state of Digital marketing has moved to Facebook and that's about it.

So, what do you do? The simplest solution is to created printed material. They way we used to in the old days. Partner with a Print Shop to create evergreen printed collateral.

The kind of printing that works best for long term impact and branding is surprisingly simple. Think in terms of usefulness. The internet is brimming with information so news like a newsletter won't give you much mileage at all. The collateral that sticks are deceptively simple.

What Kinds of Printed Literature Do People Keep On Their Desk?

1) Notepads with your logo and contact printed very small.

2) Reference cards like keyboard shortcuts or industry codes.

3) Paper calculators like time difference calculators and VAT amounts.

4) Excel or Office 365 Shortcuts for Administrators

5) Upcoming Industry Conference Schedules.

6) Coupons to professional offers

Try out a combination of these options to get a feel for the best CTR in your industry.