I think it's funny that Google has billions and billions of dollars in cash. They do because most CEOs want try to create more sales by throwing more people at their website. You don't need more traffic. You need a finer strainer.
What's easier to do, double your traffic or make your video, app, ad, or product twice as effective? Well, if you had asked Nokia, they would have picked throwing more bodies at the marketing conversion problem. Then Steve decided to make a phone that's, oh, about a zillion times better. Now you know what's really easier because its impossible to throw a zillion more people at your website or ad.
If you want to double and double again your CTR and sales conversion rates from half a percent to 2 percent, this is how you do it: The Marketing Psychology of Doubling Your CTR and Sales Conversion. Hint, it's what the most powerful men on earth did to get that powerful.
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