Lets keep this brief and bitter. If you try to use social media networks like facebook, twitter, etc for marketing, you WILL FAIL. Doing this is like trying to sell Amway or your religious beliefs as a dinner party guest!
http://www.beingpeterkim.com/2009/01/social-business.html Explains why advertising agencies fail to recognize the huge gap between online marketing and getting people to actually walk into a retail location based on what they saw online. The perfect example is the Burger King Sacrifice campaign. WORTHLESS.
Getting people to leave the clickable world, their comfortable house, into traffic, fighting for parking, paying cash money, and doing it all in reverse again ... you'd better offer something they can't get online... Ohm I dunno! A HUG MAYBE?!?!
To old media advertising execs: The new and greatest "barrier to entry," is now the "barrier to exit."
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