Adwords Consultant London Asks:
I'm going to get political here. There's no way around it.
Whenever a team wanted to defend themselves from a massive force one hundred times more powerful and numerous than they were, there was only one way to succeed and thrive. They had to use what Che Guevarra called "guerrilla warfare."
2,500 years before, Sun Tzu wrote what became Che Guevarra's source material in his State Secret Military Manifest called, "The Art of War."
Today, the rules of engagement are exactly the same.
Then, to get the message out, print publications and catalogs at Japan Printing.
The only circumstantial differences are, instead of flying arrows or bullets, you've got nuclear content. Thoughts, messages, opinions, photos, and videos all proliferate at viral speed and scale. I didn't do the research to find out who coined the term for this slight shift: "guerrilla marketing," but it's right-on.
To survive marketing campaigns by multinational corporate brands, no, to thrive in today's 2.0 landscape, you're going to need the expertise of a General who knows Sun Tzu's 3 part secret of Guerrilla warfare, "know yourself, know your enemy, know your landscape."
Facebook's privacy policy and advertiser options change daily. Google's algorithm changes almost daily. Twitter changes their API with no warning. Pinterest skyrocketed into top contender position before most anyone even heard of it.
You're going to need to know the professionals who can get you in front of thousands of your potential customers, users, and subscribers before the big fortune 500 companies know what hit them. This might help:
The Top 100 Guerrilla Social Media Marketing Firms 2013
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