How To Get More Clients and Customers by Blogging and Find Inspiration against Writer's Block

Have you ever wondered why anybody blogs?

You may not have noticed any ads, the blog may not even talk about anything commercial. So who do they do it?

Because it's profitable.

Blogging is profitable from two perspectives. First, it saves you time. Blogging the answers to the most common questions you get creates a system by which you can quality control the answers your customers and prospects get. This is ideal if you've got a customer support staff or a sales team. All they have to do is send a link to the answer that the most experienced CSR or Account Exec wrote.

Blogging also reduces your HR training time. You can see how that directly adds to your bottom line.

The big question on everyone's mind is, "then, how do I get blogging to add to the TOP LINE?" How does blogging generate revenues from my company.

The answer is surprising to most executives.

Back in feudal Japan, martial arts masters got clients by publicly demonstrating their skill. They'd break up a gang fight. The onlookers would be impressed by the demonstration. A large portion of the observers would become dojo customers.

Use your blog to solve problems for your target market.

Solve them well. 

For example, if you sell low calorie carrot cake, post your recipe online. Information is now a commodity. Your readers will Google for you and find you because they want a low calorie carrot cake. You will engender good will from them. They will have a decision to make: "should I spend 4 hours baking or should I just drive 30 minutes to buy."

If you're a cosmetic surgeon, blog. Blog about how to make your nose look better with makeup, diet, a skin care regimen, hair style, and maybe even how to pick the right plastic surgeon. People will find you in Google and in Facebook and Twitter too. You will engender good will from them. They will have a decision to make: "should I keep up this regimen my whole life or should I just get a nosejob."

If you ever get writer's block or want inspiration to blog, just look in your sent mail. Blog the answers to customers you write most often.