When I was a kid, I saw my first convenience store that was bolted to a gas station. I wondered who the idiot in charge was. Because while I was only 12 or 13, it took him 12 or 13 years to make this happen. Later when I was in my 20's, I saw the first in-supermarket bank. Again, I wondered why it took some idiot my whole life to come up with this idea.
Partnerships work. Alliances work.
Nations knew this as far back as the Medic Wars when the Hellenic League: Athens, Lacedemonia, and Macedon teamed up in 500 BC. Actually, I think the Cannanites teamed up with the Phoencians to fight Moses or Joshua in 2,000 BC.
But powerful people have been doing this from the beginning of time. That's how they got powerful.
The other day, I asked a competitor if they'd want to team up with me. They replied back acridly, "don't you realize we're competitors?" I replied, "that's exactly why I reached out to you."
When big companies and successful CEOs are growing their organization and delivering more and more value to the shareholders and employees of their organization, small companies just keep struggling to pay the bills because they can't get over their egos and collaborate. After all, how many clients are you going to lose by trading blog posts with a competitor? How many customers do you think will leave you because of your marketing alliance? Frankly, it's tough to change user behavior. It takes a lot more than a single blog post from your blog (that nobody reads).
But what you have to gain is limitless when you think of all the traffic you'll get from newly landing on Page One of Google. I mean, who better to give you 100% relevant links than somebody who's actually in your industry?
So how do you go about structuring a Business Alliance and Strategic Partnership? Start with Swapping Blog Posts.
To trade blogs and Social Media power with us: http://sparkah.com/alliance/
-- --
Bob Wan Kim,
Web Proliferation Development and Marketing
http://journik.posterous.com/tag/references
347 688 0050 | 310 598 1606
nyc | socal | sf
PS. We are in Forbes: http://www.forbes.com/sites/marketshare/2012/08/22/7637/
No comments:
Post a Comment