Don't Ask Questions You Don't Want to Know the Answer to.
People, people, remember you're in the public.
If you're going to ask a dumb question, ask it in private. Do your reaction testing in private then take it out to a larger audience. In this case, Samsung Electronics violated the first rule of public opinion. "Don't ask a question you don't already know the answer to."
By asking "what device would you take to a deserted island," Samsung got a global response that made their PR case look really, really bad. And THIS from people who are Samsung Fans. Hint: the answer included the iPhone 5.
If you need help with your social media marketing, talk with us at http://sparkah.com/social
No comments:
Post a Comment