Tuesday, January 13, 2009

How to start your own Twitter competitor

1. you dont. It will cost too much.

BUT not for long... when ever a new convention in social media marketing runs away... the open source community feels compelled to democratize. When Digg got bigg, PliGG offered an open source code set that you could install and start your own Digg competitor. When Myspace got bigg... ElGG was launched.

pRETTY soon, There will be a Plitter. It will be open source. 

But regardless, whether you socialize based on

people communicating a la myspace
people reacting to news a la digg
people rambling a la wordpress
people a la twitter

Pick a NICHE! Myspace did! One of the places it started was the auto enthusiasts and car clubs. Pick a niche! Then install the open source versions of the model you want to adopt. Finally make yourself respond to each and every post Gary Vaynerchuk style. Make your social medium your inverted inbox. Provide personalized value. Your users will return the value... PERSONALIZED.

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