Whether you're in the medical device business or fashion industry, if you're doing any marketing, the holy grail is to get massive PR and social media coverage for free. It's understandable. It's no fun spending all your profits on advertising and marketing so that you can spend all your profits again.
So what are the factors that determine if your marketing strategy, your youtube video, or your ad campaign will go viral? You'd be surprised how similar making your guerrilla marketing go viral is to a real world virus and where the one single difference is between the two: Guerrilla Viral Marketing Strategies for Fashion Electronics Medical Mobile Entertainment and Consumer Industries
You might even be surprised to find that the reason your campaign is not going viral is because you're making more complicated than it really is.
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