to see how social media marketing has changed in the last 3 years and how your business can use SNS, see what social media agencies have to say.
Wednesday, January 14, 2009
Levar Burton and Jimmy Fallon Explain Twitter
to see how social media marketing has changed in the last 3 years and how your business can use SNS, see what social media agencies have to say.
Tuesday, January 13, 2009
How to start your own Twitter competitor
1. you dont. It will cost too much.
BUT not for long... when ever a new convention in social media marketing runs away... the open source community feels compelled to democratize. When Digg got bigg, PliGG offered an open source code set that you could install and start your own Digg competitor. When Myspace got bigg... ElGG was launched.
pRETTY soon, There will be a Plitter. It will be open source.
But regardless, whether you socialize based on
people communicating a la myspace
people reacting to news a la digg
people rambling a la wordpress
people a la twitter
Pick a NICHE! Myspace did! One of the places it started was the auto enthusiasts and car clubs. Pick a niche! Then install the open source versions of the model you want to adopt. Finally make yourself respond to each and every post Gary Vaynerchuk style. Make your social medium your inverted inbox. Provide personalized value. Your users will return the value... PERSONALIZED.
The Digg Gang Effect Surges Into Twitter and Mahalo
You realise that all you need to do to get tons of diggs is make friends with other diggers by digging their under dugg posts? The smart ones would go ahead and digg your spammy blog posts back. Back in the no nofollow days... this was crucial for google love. Now, not so much.
While times have changed, the mob / gang / clan power concept is more effective than ever now. This is totally evident in social media marketing like Twitter and Mahalo. Jason Calacanis, the web genius gets a new user to his mahalo.com ever few minutes. HOW? He treats the people in Twitter very well.
He engages, respects, supports (never spams (which most ad agencies still dont get!)) and THEN incentivizes to come over to mahalo. (Jason recently offered M$5 to join and ask a question) He has a loyal following. You follow him. HE will be YOUR follower... notice that his following and follower numbers are almost identical? http://twitter.com/jasoncalacanis
Put in your hard time. Deliver value to your virtual community. They will support you when you need them. Heck, that's just good karma.
Best Twitter Data Visualization Tools 2008
mental note: http://flowingdata.com/2008/12/19/5-best-data-visualization-projects-of-the-year
Social media marketing agencies have adapted to the growing complexities of SNS sites. Which has the experience your industry needs?
Social media marketing agencies have adapted to the growing complexities of SNS sites. Which has the experience your industry needs?
Social Media Networks are NOT for Marketing
Lets keep this brief and bitter. If you try to use social media networks like facebook, twitter, etc for marketing, you WILL FAIL. Doing this is like trying to sell Amway or your religious beliefs as a dinner party guest!
http://www.beingpeterkim.com/2009/01/social-business.html Explains why advertising agencies fail to recognize the huge gap between online marketing and getting people to actually walk into a retail location based on what they saw online. The perfect example is the Burger King Sacrifice campaign. WORTHLESS.
Getting people to leave the clickable world, their comfortable house, into traffic, fighting for parking, paying cash money, and doing it all in reverse again ... you'd better offer something they can't get online... Ohm I dunno! A HUG MAYBE?!?!
To old media advertising execs: The new and greatest "barrier to entry," is now the "barrier to exit."
Subscribe to:
Posts (Atom)