Sunday, August 19, 2012

7 Trade Show Marketing Strategies for Getting Massive Leads


I don't remember what movie it was. 
It was a movie about several people who were addicts or in a summer camp or something. The coach asked everybody to walk out to the field where a horse was standing. He asked everybody to try to lift one of the horse's legs. They all tried. They all did the same thing. They repeated the previous guys attempts in the same way. They all failed.
So to solve the problem, consult a trade show display company that has experience.
The coach then quoted Einstein saying, "insanity is doing the same thing over and over again and expecting different results."
At any given trade show, the exhibitor next to you is using the same trade show marketing strategy you are. And you're using the same strategy as the guy across from you.
But there's a guy, maybe in a trade show far away, and he's getting 700% more leads than you are. He's using GPS, Location Based Messaging, Twitter, Facebook, and Social Media in a way that nobody else has thought of. This is what he's doing differently

1 comment:

  1. You made some decent points there. I looked on the internet with the issue and found most people will go coupled with along with your site. Facebook ads

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