Was it the cushy carpet? Was it the trade show displays (via http://www.youtube.com/watch?v=k_Tjxf10pBY ) that you can read clear across the conference hall? Maybe it was the color coordination that afforded a visual oasis to all the sleep deprived visual noise innundated attendees?
Regardless, having the right presentation for your trade show exhibit can mean the difference between 50 leads and 5,000.
Is your competitor getting 500% more leads?
Literally, most industry trade shows have between 10,000 attendees and 100,000 attendees. If you only netted 1% of the contact details of the attendees, your exhibit generated between 100 and 1,000 leads. So, how do you generate these leads? Can you generate 3%? Can you cull for 85% lead precision? Can you make sure that 85% of your leads are actually in your target market demographic?
To do so, you're going to need to pick the brains of the people who've seen it all. If you could pick the brains of just 3 people who've seen top trade show sales performers and how they outperformed their neighboring exhibitors, you'd be amazed how a few simple tweaks can net you 500% more leads.
Well, here are 100 (find the display and exhibit makers who have the most experience in your industry):
Top 100 Makers of Trade Show Displays and Exhibits 2013
We will be posting a new series of referenced companies and educational blog posts soon so stay tuned and subscribe.
When you are at trade show your display idea should be unique & attractive and choosing right location for your trade show display is important. when you are looking for trade show, choosing right show is important.
ReplyDeletedisplay stands
http://www.millsdisplay.com.au/