How to Make Your Trade Show Exhibit Booth Go Viral on Social Media

So we've all seen those annoying Foursquare check-ins. Well, they are annoying all day long except right before lunch and dinner when I'm not sure where to eat. They tell us exactly where your friends, who didn't invite you, are eating.

Well, can you do the same thing with your trade show exhibit location? More importantly, can you make your foot traffic 500% to 1000% thicker?
You'd be surprised how easy it is to do if you just knew how to leverage social media to create a frenzy. The answer is in the flexible and battle worn experience of trade show industry experts: http://www.youtube.com/watch?v=k_Tjxf10pBY
After you apply the strategy in this video, you'll have a massive built-in list of leads without even trying. The key is to make sure that you drive people to a streamlined port for contributing their lead data even if that's just your bar code scanner. Then incentivize. If you don't offer an incentive, they will go to any one of your dozen competitors. Remember that they are just one row over.