How many leads do you get after spending a year's salary? A better question is, how many leads did your top competitor get?
Would you be surprised to hear that your top competitor may have netted over 500% more leads than you did? Frustratingly, he only had to spend 10% more money than you do to get that massive ROI. What did he do differently?
But the best question is, how do I get the maximum highest number of qualified leads from a 3 day exhibit that even blows away our top competitor?
Well, Robert Kim of Sparkah Event Management Introduces: Case Studies of Successful Viral Marketing Strategies at Trade Shows.
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